The term lead is used in Inbound Marketing to refer to those contacts who have left us their details through one of our landing pages in exchange for content of interest to them. Therefore, they are contacts that voluntarily become part of our database. This video will help explain: These users are considered potential customers…
The conversion or marketing funnel is an Online Marketing term that tries to define the different steps that a user has to take to fulfill a certain objective within the web, whether it is a registration, a purchase or the generation of a lead. This video will help explain: The conversion funnel serves to determine…
A newsletter is a digital publication that is distributed via e-mail with a certain frequency (daily, weekly, monthly, bimonthly or quarterly). Newsletters are usually made up of different articles of interest to subscribers about the brand or the sector in which it operates and accompanied by an offer or CTA towards premium content or a…
A podcast is a radio or television broadcast that a user can download from the internet by prior subscription and listen to on either a computer or a portable player. This video will help explain: Although podcasting started as a format used mainly by users, today a multitude of brands use it as a tool…
A thank you page is the place where the user receives the offer promised on the landing page. This video will help explain: The conversion process ends on this page. We start with a visitor who accesses our website. Through call to actions or calls to action, he arrives at a landing page that offers…
Trending Topic are the most used keywords in a specific period of time on Twitter. They are trending keywords (also called hashtags on Twitter), what is trending and what is most talked about at that moment in this social network. This video will help explain: Twitter has become one of the main channels for observing…
On the Internet a ‘troll’ or a ‘hater’ is a user who seeks to provoke, offend or impoverish the conversation within an online community, such as a blog, a forum or a profile on social networks. This video will help explain: The intention of the hater or troll is usually to annoy and interrupt other…
A tweet is the name given to posts on the social network Twitter. This video will help explain: Tweets have a maximum length of 140 characters. They are public (unless a private account is created) and automatically appear on the timeline of users who follow the tweeter who posted the message, i.e. who has tweeted….
A webinar is a conference, workshop, course or seminar in video format that is delivered over the Internet. What characterizes the webinar and gives it value is the interaction that takes place between the speaker and the users attending the webinar. This video will help explain everything: So if your excuse for not taking that…
A whitepaper is a document in the form of a guide whose function is to try to explain to users how to solve a problem or help them understand a specific topic. This video will help explain everything: Although they are often confused with ebooks, whitepapers are more oriented to the B2B market and, rather…