Brand journalism is the perfect union between marketing and journalism. It is a new approach to the valuable content that companies want to provide to the user. Its objective is to increase brand loyalty and trust through original pieces published in their own media. This video will help explain: The content generated from this new…
Branded Content consists of generating content linked to a brand that allows that brand to connect with the consumer, so it is very useful in an Inbound Marketing or content strategy. This video will help illustrate the concept: How does Branded Content arise? Some time ago, brands stopped being an entity that only manufactured products…
The Buyer’s Journey is the process of actively seeking out a potential consumer to become a sale of our product or service. This video will help explain the concept: Knowing the phases that the user goes through before finishing the purchase process is fundamental. That is why Buyer’s Journey is one of the fundamental tools…
The Customer Acquisition Cost or CAC is the economic investment we have made to get a potential consumer to become a final convert and purchase our product or service. It is a metric applicable to the different areas of online marketing: SEO, SEM, emaling. This video will help explain the concept: How is the Cost…
The churn rate is the percentage of customers or subscribers who stop using the services offered by a company during a given period of time, usually measured on a month by month basis. This video will help explain churn more in detail: Although it is a term associated with email marketing, it is also used…
Clickbait is a well-known (and overused) copywriting tactic that seeks to generate clicks or revenue through overly sensational titles. This video will help clear up any doubts: The user, curious by nature, falls into the nets of this tactic again and again, hence the name, which has already been translated many times as “clickbait” or…
Content curation is the process of filtering, grouping and selecting information from different sources. With this process it is easier to give the user the exact content he demands. This video will help illustrate the concept: For example: In less than a minute more than 98,000 tweets are launched, more than 2,000 blog entries are…
Content marketing or how to create relevant and valuable content to attract a well-defined target audience, with the aim of driving them to become future customers. Although Content Marketing is one of the most fashionable online marketing disciplines, it is not something that has been invented only recently. Already 12 years ago, Joe Pulizzi, talked…
The CTR (Click Through Rate) is the number of clicks that a link gets compared to its number of impressions. It is always calculated as a percentage, and is a metric that is normally used to measure the impact a digital campaign has had. This video will help explain: How to calculate CTR? As we…
Dark Social are those visits of unknown origin, that we don’t know where they come from. We could say it is invisible traffic for analysts. This video explains the concept really well: Measurement is a fundamental part of inbound marketing. Knowing the user in depth, testing the actions we take to make him fall in…