“SoLoMo”: this word, which may sound strange at first glance, is nothing more than the combination of the beginning of three Anglo-Saxon words: Social, Location and Mobile. SoLoMo is a type of user who consumes content in the place where they are. This video will help explain everything: How to understand SoLoMo? This combination of…
The Blockchain is a technology that allows the transfer of data in a completely secure way thanks to a very sophisticated codification. It is usually compared to a company’s ledger where all incoming and outgoing money is registered. This video will help explain everything: Of course, in this case, we would talk about a digital…
The bounce rate is a metric that shows us the percentage of abandonment of visitors when they enter our website. This video will help clear up any doubts: There are several factors that influence the bounce rate, such as the design of the website, the difficulty in finding a certain topic, the information they find,…
Bounce is the indicator that tells us how many emails could not be delivered to the recipient’s inbox in an email marketing campaign. This video will help illustrate the subject: Within this indicator we find two types: Hard Bounce and Soft Bounce, but what are they and how do they differ? The Hard and Soft…
The conversion rate is a metric that tells us the percentage of users who perform an action (i.e. convert) on our blog or website. Knowing our conversion rate will help us to know if we are doing well or not in our Inbound Marketing strategy. This video will help explain the subject: For example, on…
In Online Marketing we say that a content is evergreen when it is able to endure over time without being outdated. It has no expiration date. It provides value to the user today and also in six months. This video will help explain everything for you: On the Internet, where a day is equivalent to…
The feed is the Instagram view where you can see all the photos a user has uploaded in temporary order, either as a grid all together or scrolling individually. This video will help explain everything in detail: There is always debate over whether the grid view should give the impression of care (that your photo…
TOFU, MOFU, BOFU stand for Top, Middle and Bottom of the funnel, and refer to the phase of the conversion funnel to which our Inbound Marketing tactic or strategy is oriented. This video will help clear things up for you: TOFU MOFU AND BOFU are three concepts that you must take into account when creating…
User experience is the process that the user carries out when interacting with a product. This concept has its origin in the field of online marketing, being closely linked to the concept of Brand Experience (pretension of establishing a familiar and consistent relationship between consumer and brand). This video will help illustrate the subject for…
Viral content is content that is spread at a large scale on the Internet, either through social networks, email, instant messaging, etc. This is my favourite video to illustrate the subject: With the ease of the Internet and social networks to spread ideas and content, the term viral is used for content that is massively…