The Best CRM Software Compared (Free & Paid)

So you want answers, and you want em’ fast. Here they are:

Quick links for the Best CRM Software

1) Best Overall 🏆

Customize your workflows to track all aspects of the sales cycle, from lead gen to post-sale support.

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2) Good Plugins🥈


Hubspot is the undisputed king of full-stack marketing software. With solid CRM features.

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3) Most Features 🥉


A sales-focused CRM that uses AI to automate repetitive tasks and manage leads and sales.

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Customer Relationship Management (or CRM) tools are customer management software, which enable all interactions between the company and its customers to be centralised, in many cases automating tasks… and saving time.

The CRM is in charge of gathering all the information on commercial operations and interactions with customers, while maintaining a detailed history, so as to share and maximize the knowledge of specific customers, at specific times, in order to anticipate needs and understand them in the best possible way. Without a doubt, having a CRM programme in companies makes it possible to generate greater sales opportunities (by providing higher levels of segmentation, precision and attention), while at the same time streamlining management and processes.

In short, CRM is a software that will undoubtedly allow you to increase the loyalty and satisfaction of your customers, but… what’s wrong? You still don’t have a tool like this in your company?

The CRM tools that will help you improve your customer satisfaction and relationship

Today we present you with a good list of powerful CRM tools that can bring you the many benefits we have just mentioned. However, remember that this is a live list where we do not include all the tools that exist on the market. Therefore, if you think that any of them are missing, please do not hesitate to leave them in our comments, and we will take them into account!

In this post we will analyze:

What CRM would you recommend?

In short, It’s CRM

It’s very well rounded, well priced, feature-rich with a large community of support and a very top-notch set of tutorials for every use case. You can’t go wrong with It’s the software we use with our clients at our ad agency.

“🚀Try CRM For Free, It’s my favorite webinar software to use and recommend.” -Scott Max is a user-friendly CRM platform that provides advanced solutions with its robust marketing tools. It allows larger companies with complex workflows to perform efficiently and produce nifty results. has you covered for your: Service, Sales, CMS, Operations, and Marketing needs.

For more details, read our Review.

The 22 Best CRM Software Solutions

1. Kommo CRM

The specialization, and the detail that makes it peculiar, of KommoCRM is the messaging. Thanks to its technology it adds a complete set of messaging applications to its arsenal, allowing it to respond quickly to potential customers and generate more sales. You can identify the progress of each potential customer, get a preview of the task status and get an overview of the overall sales status. It also has a mobile app.

Year founded: 2004

Country: United States

Global Ranking (SimilarWeb): 128,947

2. CRM base

Base CRM is a CRM that puts at our disposal all kinds of functionalities that allow us to operate in an easy and simple way in our day to day. All its functions can be configured to achieve automation and simplicity in the most routine tasks, such as automatic call records. In addition, it is a tool that has a high frequency of updates and improvements.

Year founded: 2009

Country: United States

Global Ranking (SimilarWeb): 327

3. Bitrix24

Bitrix24 is a free CRM full of customer management tools, support and marketing automation features. Available in the cloud and locally, for mobile devices and desktops. Includes all essential tools: sales funnels, channel management, sales reporting, 360 degree customer view, repeat sales support and sales automation.

In addition, it comes with dozens of available integrations, and you can also create your own applications using its REST API.

Year founded: 2012

Country: Russia

Global Ranking (SimilarWeb): 17,391


The Spanish BrainSINS is a customization solution for eCommerce “all-in-one”: the tool allows to store the behavior of the users of the online shop to offer personalized shopping experiences, thus seeking to increase the conversion. And all this, through a control panel that allows to control all the personalization strategy, analyzing the results and adapting the strategies to the needs in real time.

In addition, BrainSINS has access to a CRM file (which offers the complete vision of the historical activity of a user in our eCommerce) and the Click2Store system, an Omni-Channel Intelligence platform that allows to connect the online sales channels with the physical points of sale

Year of foundation: 2010

Country: Spain

Global Ranking (SimilarWeb): N/A

5. Creatio

Creatio is defined as a tool that allows the management of each client, in a particular way, at each stage of the life cycle. From the initial origin or lead, through the moment the sale is generated and up to the after-sales service. It has a simple, friendly and responsive interface that, at a glance, allows the particular situation of each client to be conceptualised. In addition, it allows the processes between marketing, sales and customer service to be connected.

Year founded: 2007

Country: United States

Global Ranking (SimilarWeb): 153,479

6. DataCRM

DataCRM is one more of the recommended software because it allows, in an easy and simple way, to track in real time all the businesses, prioritizing activities with the help of colours and establishing workflows. In addition, it allows you to adapt to business processes and define metrics and progress indicators, as well as obtain detailed reports on performance. It has 24/7 online support and can be used from anywhere in the world.

Year founded: 2010

Country: Colombia

Global Ranking (SimilarWeb): N/A

7. edrone eCRM

Another of the CRMs we would like to mention is edrone eCRM, a cloud solution for eCommerce that brings together, on a single platform, advanced solutions in the field of marketing automation, CRM and automatic learning.

Above all, its presence is spread across the USA, India and the Middle East and has received, in the barely 5 years it has been in operation, a large number of awards and recognition for its effectiveness as an eCRM tool (as they themselves call it).

Year founded: 2014

Country: Poland

Global Ranking (SimilarWeb): 160,750

8. Efficy

Efficy is a CRM solution that adapts to all the needs and size of each company. Its software allows you to grow and develop commercial activities in a structured manner through integrated actions such as: document management, customer relationship management, marketing campaign and contract management, sales staff management and motivation, and collaborative project management.

Year founded: 1998

Country: Belgium

Global Ranking (SimilarWeb): 205,712

9. FreshSales (now FreshWorks)

FreshSales currently has more than 10,000 satisfied customers with its refreshing interface, which offers – at a glance – everything needed on the customer flow. You will be able to have information about conversations with customers, agreements, tasks and scheduled appointments with them, as well as find out how they have interacted with the website and the product, among many other functions. In addition, it allows you to control potential customers to know when it is the key moment to impact them.

Year founded: 2010

Country: USA

Global Ranking (SimilarWeb): 45,071

10. HubSpot

HubSpot is one of the best known CRM tools in the world, and one of the undisputed references in the field of inbound marketing. Hubspot’s CRM functionality allows you to manage all marketing and sales activities as you see fit. For example, it allows us to group by campaigns that generate detailed reports of metrics on the real return on investment in the entire conversion funnel experienced.

In addition, it is a complete CRM tool that is completely free of charge. 56,500 customers in more than 100 countries trust HubSpot for their growth.

Year founded: 2005

Country: United States

Global Ranking (SimilarWeb): 916

11. Microsoft Dynamics

Microsoft Dynamics is perfect software for connecting clients, products, people and operations, all from a single tool that can be implemented through an infinite number of options. However, it is a payment tool that will require training time for you to be able to use it to its full potential. For this tool, programming knowledge is necessary. However, once you know how to use it, you will easily be able to simplify and connect business processes, improving customer interactions and facilitating growth.

Country: United States

12. Monday

The Monday software is extremely simple, with pre-defined templates for all kinds of situations, allowing you to start with the one that suits you best. It also gives you the ability to use the columns to display all the information you need at any given time. Monitoring the time for each task, keeping track of who is in charge of what, marking locations, adding text, numbers, links, and much more.

Year founded: 2012

Country: Israel

Global Ranking (SimilarWeb): 4,073

13. Netsuite

NetSuite Customer Relationship Management software is a cloud-based CRM that offers a 360-degree view of your customers in real time. NetSuite CRM provides a continuous flow of information across the entire customer lifecycle, from leadership to opportunity, sales order, fulfillment, renewal, up-sell, cross-sell or support.

Year founded: 1998

Country: United States

Global Ranking (SimilarWeb): 2,599

14. Pigeon CRM

Pigeon is a powerful CRM and automation package integrated into Gmail that you can download and install directly from Google Chrome. Among the features you can do with this tool are tracking leads, prospects, support tickets, and automating repetitive email tasks. Being fully integrated in Gmail also allows you to send cold email campaigns, schedule automatic follow-ups and track the entire process.

Year founded: 2017

15. Pipedrive 

The Pipedrive CRM tool is intuitive and easy to use, providing a wealth of data of interest and future forecast for your customers and their interactions. It is a tool very focused on the sales area, not so much on marketing, and has a paid subscription. Currently, some of your customers are Amazon, Skyscanner or Vimeo. We have tested it to make an educational video on Youtube and have raised a special offer for readers of Marketing4eCommerce 1 month free trial (usually 14 days) and 25% discount on the first purchase. You can take advantage of it at this link.

Year of foundation: 2009

Country: Estonia

Global Ranking (SimilarWeb): 4,978

16. Sage CRM

Sage is a company that has a multitude of tools of all kinds: accounting, billing, finance, warehousing, manufacturing, payroll, employees and much more. Among them, Sage CRM stands out, one of the most popular options in the market, which cannot be defined as easily intuitive, but as practical (once you know how its working mechanics work).

Year founded: 1988

Country: England

Global Ranking (SimilarWeb): 20,482

17. Salesforce

Another tool to highlight is Salesforce, quite similar in the mechanics of employment to Pipedrive, is one of the most popular CRM programs, despite having a paid subscription, recommended for large companies but not so much for entrepreneurs or SMEs. It is a program that adapts perfectly to the size of your company, with a great usability adaptable to any device and with the possibility of using it anywhere you have a network.

Year founded: 1999

Country: United States

Global Ranking (SimilarWeb): 315

18. Streak

Streak is a CRM fully integrated into your Gmail inbox and works in conjunction with all other G Suite applications. It can be used to track many business processes, including sales, partnerships, support, recruitment, business flow and more. Streak also includes a powerful set of email tools, such as email tracking, which allows you to keep track of when an email is opened.

Year founded: 2011

Country: United States

Global Ranking (SimilarWeb): 135,916

19. SugarCRM

Another highlight is SugarCRM, with clients such as IBM, Audi or Zurich, which has a simple user interface and an intuitive personalisation platform, and has two types of CRM adapted to each user: a CRM for SMEs and a business CRM for large companies or multinationals.

Year founded: 2004

Country: United States

Global Ranking (SimilarWeb): 270,605

20. SumaCRM

SumaCRM allows you to visualise at a click of a button complete user files of all the company’s contacts at the same point, with information on conversations, calls, negotiations, etc… It is a perfect tool for those companies whose activity consists of providing services, as the CRM allows you to save, in a simple way, information on negotiations and the management of pending activities. In addition, it has a free 30-day demo despite the fact that it is subsequently paid for.

Year founded: 2014

Country: Spain

Global Ranking (SimilarWeb): 246,581

21. TeamLeader

TeamLeader is an all-in-one software that will allow you to easily simplify your work. In a main dashboard you will find all the tasks, meetings and calls that you must follow up on a daily basis to make your relationship with your clients and potential clients grow. It also has processes that seek to simplify and automate all possible processes, such as: automating invoices and making them look totally professional.

Year of foundation: 2012

Country: Belgium

Global Ranking (SimilarWeb): 756,309

22. Zoho CRM

Zoho CRM is a tool quite similar to Salesforce, integrated by different tools and functionalities that you can use according to the needs of your company. It has a number of free options and paid PRO versions, which you can evaluate according to your needs. One of its great advantages is that it can be integrated with a multitude of other tools that are not necessarily complementary to its use.

Year of foundation: 1996

Country: India

Global Ranking (SimilarWeb): 654

The Best CRM Software, In Conclusion

As you can see, choosing a CRM tool is not an easy task and we will have to analyse different aspects to be taken into account. Having a good CRM is basic to organize your contacts and to be able to have an exceptional customer service, in any kind of business, whether it is an SME, a big company or an industry. By the way, if you have not yet read our post on inbound marketing strategies for the industrial sector, we invite you to read it and get the most out of inbound marketing.

If you are looking for an ideal CRM for marketing and sales, please contact us. At NothingAD we are an inbound marketing agency and we can advise you on the different CRM models that currently exist in the market.

What is your favourite CRM tool? 

Let me know in the comments and why you like it.

And as always, if you’d like to ask questions or want specific advice, feel free to ask me in the comments.

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